Today's video is a talk I gave at CMO NOW during Advertising Week 2025 that's all about the state of marketing and where it's headed. I break down how you can make better content using data, why social media is a merit-based system that can't be ignored, and how the entire distribution model for advertising has fundamentally changed. I also talk about why I'm obsessed with the rise of live social shopping, the concept of "commercetainment," and how my strategy has always been to drive sales while building a brand. Hope you enjoy!