Boost Your Client Results: The Best Email Marketing Software for Agencies in 2025

As an agency, helping your clients succeed with their marketing is the name of the game. Email marketing remains a powerhouse for reaching customers, and having the right tools can make all the difference. We've looked at several options to help you find the best email marketing software for agencies in 2025. These platforms offer features to streamline your work, personalize client campaigns, and provide clear results.

Key Takeaways

• Email marketing software helps agencies manage multiple clients and campaigns efficiently.

• Look for features like client management, email templates, and automation.

• Personalization and segmentation tools are vital for effective client campaigns.

• Reporting and analytics allow agencies to show value and make data-driven decisions.

• Automation can streamline processes, allowing agencies to scale and serve more clients.

1. ActiveCampaign

ActiveCampaign is a powerhouse for agencies that want to really dig into client data and automate a lot of the heavy lifting. It’s not the simplest tool out there, but if you’ve got the time or the team to learn it, the payoff is huge. You get a lot of control over how things work, which is great for tailoring campaigns to specific client needs. Plus, its customer relationship management (CRM) features mean you can keep all your client info and sales stuff in one place. It’s a solid choice for agencies looking to get serious about client management and sales.

Usability and Setup

When you're picking new software, think about how much time you want to spend learning it. ActiveCampaign is a bit more involved than some other options. It’s not exactly plug-and-play, but it rewards users who put in the effort. You can customize a lot, which is a big plus for agencies that have unique client needs or complex sales processes. If you’re comfortable with marketing tech and want a tool that can grow with you, ActiveCampaign is worth the learning curve. It’s a good idea to look into marketing agencies in your city to see what tools they might be using.

Automation Capabilities

This is where ActiveCampaign really shines. Its automation builder is super flexible, letting you create really detailed customer journeys. You can set up personalized emails and follow-ups that feel custom-made for each client or lead. This level of personalization is key for nurturing leads and keeping clients engaged. While other platforms have automation, ActiveCampaign’s is more advanced, giving you the power to build complex strategies without hitting too many roadblocks. Understanding these automation capabilities can help you stay ahead of digital marketing trends for 2025.

Pricing Plans

ActiveCampaign’s pricing starts a bit higher than some competitors, but you get a lot more for your money. The features you get, especially for automation and CRM, justify the cost, particularly if your agency is growing or already has a decent client base. You won’t run into those annoying extra charges that some platforms tack on, like paying for contacts who have unsubscribed. It’s a more straightforward pricing model that aligns with the robust features provided.

Bottom Line: Mailchimp vs. Active Campaign for Agencies

ActiveCampaign offers a more robust and customizable experience compared to Mailchimp, especially for agencies that need advanced automation and CRM integration. While Mailchimp is easier to start with, ActiveCampaign provides the depth needed for sophisticated client management and marketing strategies. It’s the better choice for agencies looking for long-term growth and detailed campaign control.

2. HubSpot

HubSpot is a big name in the marketing world, and for good reason. It's basically an all-in-one platform that handles email marketing, CRM, sales, and even website and social media stuff. If your agency juggles a lot of clients and you want to keep your email marketing and customer interactions all in one place, HubSpot is definitely worth a look.

It's packed with tools that help agencies create really focused email campaigns. Think of it as a central hub for all your client's marketing needs. The automation features are pretty slick, letting you set up lead nurturing, scoring, and drip campaigns without a ton of manual work. Plus, it makes managing customer data a lot easier.

Key Features and Benefits

• Streamlined Marketing Activities: HubSpot offers a wide array of tools to simplify how you manage your marketing tasks.

• Advanced Automation: Automate emails, nurture leads, and score them based on engagement.

• Customer Data Management: Keep your customer and sales data organized and accessible.

• Collaboration Tools: Create team workflows, assign tasks, and coordinate marketing efforts efficiently.

• User-Friendly Editor: A drag-and-drop editor and pre-built templates make creating emails straightforward.

• Extensive Integrations: Connects with popular tools like Salesforce, Shopify, WordPress, and Slack.

• AI Email Writer: Get help crafting email copy with an AI-powered assistant.

• Customer Journey Analytics: Understand customer touchpoints to optimize your campaigns.

Potential Drawbacks

While HubSpot is powerful, it can also be a bit much for smaller agencies or those just starting out. The sheer number of features means there's a learning curve, and the pricing can add up, especially as you scale.

For agencies that need a robust system to manage multiple clients and complex marketing strategies, HubSpot's integrated approach can be a real game-changer. It helps tie together different marketing efforts into a cohesive plan.

HubSpot is a solid choice for agencies looking to integrate their marketing and sales efforts. It's particularly good if you're already using other HubSpot products. You can find out more about HubSpot Email Marketing on their website. If you're looking for agencies in Boston, this guide can help you find the best digital marketing agencies in Boston.

3. Brevo

Brevo, formerly Sendinblue, is a solid choice for agencies looking for a platform that does more than just email. It's got a good mix of features that can really help you manage client communications and campaigns without breaking the bank. Think of it as a Swiss Army knife for digital marketing. It handles email, SMS, chat, and even has a CRM built right in, which is pretty handy for keeping client details organized. This makes it easier to track interactions and personalize messages, which is key for good client results.

Brevo Review: All Pros and Cons

When you're deciding if Brevo is the right fit, it’s good to know the full picture. We’ve looked at what makes it stand out and where it might fall a bit short for different agency needs.

Brevo Pricing: Get the Best Deal

Pricing is always a big factor, right? Brevo offers a few different plans, and they’re generally pretty competitive, especially if you’re just starting out or have a smaller client list. They have a free plan too, which is great for testing the waters.

Brevo Tutorial: Step-by-Step Guide

Getting started with any new software can feel like a puzzle, but Brevo has put together some helpful guides. They break down how to set up your account, build email lists, and create your first campaigns. It’s pretty straightforward, even if you’re not a tech wizard.

Brevo vs Mailchimp

Comparing Brevo to Mailchimp is something a lot of agencies do. Mailchimp is super popular, but Brevo often comes out ahead when you look at the all-in-one features and pricing, especially for businesses that need more than just basic email blasts.

Brevo vs ActiveCampaign

When you stack Brevo up against ActiveCampaign, you’ll see some similarities, particularly in automation capabilities. However, Brevo tends to be more budget-friendly, which can be a big win for agencies managing multiple client accounts.

Brevo’s integrated CRM is a standout feature for agencies needing to manage client relationships effectively. It simplifies the process of tracking leads and customer interactions, making it easier to provide tailored marketing strategies.

Here’s a quick look at what Brevo offers:

• Email Marketing: Build and send professional-looking emails.

• SMS Marketing: Reach clients directly with text messages.

• Chat: Add a chat feature to your website for real-time customer support.

• CRM: Keep all your client information in one place.

• Automation: Set up automated workflows for marketing tasks.

Brevo provides a robust set of tools that can genuinely improve how agencies manage their client outreach and campaigns. The combination of email, SMS, and CRM in one platform cuts down on the need for multiple subscriptions and simplifies workflows. This makes it a really practical option for agencies focused on delivering measurable results for their clients. If you're looking for a platform that grows with your agency, Brevo is definitely worth a look. You can find a list of email marketing agencies that utilize tools like Brevo to boost client success.

Choosing the right CRM for marketing agencies is important, and Brevo’s built-in CRM is a strong contender for those who want an all-in-one solution.

4. Mailchimp

Mailchimp has been around for a while, and it's a name most people in marketing recognize. It's pretty user-friendly, especially if you're just starting out or managing smaller client accounts. The drag-and-drop editor is a big plus, making it easy to whip up decent-looking emails without needing a designer on staff.

Ease of Use

Mailchimp really shines when it comes to its interface. It's not overly complicated, and most users can figure out the basics pretty quickly. This makes it a good option for agencies that might have team members with varying levels of technical skill. You can get campaigns set up without a huge learning curve.

Features for Agencies

While Mailchimp is great for beginners, agencies working with larger clients or needing more advanced features might find it a bit limiting. It does offer automation, segmentation, and A/B testing, but these can get pricey as you scale up. For agencies focused on complex marketing automation, you might want to look at platforms that specialize more in marketing automation services.

Pricing Structure

Mailchimp's pricing can be a bit tricky. They have a free plan, which is nice, but it's quite basic. Once you start needing more advanced features like better automation or more sophisticated segmentation, you'll need to move to a paid plan. It's important to note that they charge based on your contact list size, and sometimes you'll even be charged for contacts who have unsubscribed or haven't confirmed their opt-in, which isn't ideal for managing client lists efficiently. Paid plans start around $13/month and go up significantly from there, depending on your needs and contact count.

Integrations

Mailchimp plays well with a lot of other tools, which is a big deal for agencies that rely on a connected tech stack. You can link it up with CRMs, e-commerce platforms, and other marketing software. This makes it easier to manage client data and campaigns across different systems.

When considering Mailchimp, think about your clients' current needs and your agency's growth plans. It's a solid starting point, but be prepared for costs to increase as your services become more sophisticated.

5. Constant Contact

Constant Contact is a solid choice if you're looking for straightforward email marketing tools. It’s pretty easy to get started with, and the interface feels clean and simple to use. You can connect your existing customer lists without much fuss, and it plays nicely with e-commerce platforms, which is a big plus for many businesses. It really shines for basic campaigns and newsletters.

However, it’s worth noting that the costs can add up if you have a large number of contacts. For really complex marketing sequences, other platforms might offer more advanced features. It’s a good starting point, especially for smaller operations or those new to email marketing.

Key Features for Agencies

• User-Friendly Interface: Designed for ease of use, allowing agencies to quickly create and send emails.

• List Management: Simple tools for organizing and segmenting contact lists.

• E-commerce Integration: Connects with popular online store platforms.

• Reporting: Provides basic tracking of campaign performance.

Pricing Structure

Constant Contact offers a few different plans, often with annual billing providing a discount. They also have a free trial so you can test it out before committing.

Plan Type	Pricing Starts At (Annual Billing)
Lite	$12/month
Standard	$35/month
Premium	$60/month

Best Use Cases

Constant Contact is particularly well-suited for:

• Small businesses needing simple email blasts.

• Agencies managing email for clients with basic needs.

• Organizations focused on newsletters and event announcements.

• Businesses looking for easy integration with their online stores.

While it might not have all the bells and whistles of some higher-end platforms, Constant Contact gets the job done for many. Its focus on simplicity means less time spent learning the software and more time spent on actual marketing. Finding the right marketing partners can make all the difference, and Constant Contact provides a reliable foundation for many agency needs.

Integrations

Constant Contact integrates with a variety of other business tools, including CRM systems and e-commerce platforms. This makes it easier to manage your customer data and automate your marketing efforts. For agencies looking to find specialized B2B marketing agencies, ensuring your email platform integrates well is a smart move.

6. Salesforce

Salesforce is a big player, and for good reason. It’s a powerful platform, especially if your agency works with larger clients or handles complex campaigns. Think of it as an all-in-one system for managing your marketing, sales, and customer service. It’s really built for enterprise-level needs, which means it can get pretty involved.

One of the standout features is how customizable it is. You can really tweak it to fit your agency’s specific workflow, which is great because no two agencies are exactly alike. As your agency grows, Salesforce can grow with you. It’s definitely a tool that can support a lot of different marketing efforts, from creating campaigns to digging into the analytics to see what’s working.

Salesforce Marketing Cloud Account Engagement

This part of Salesforce, formerly known as Pardot, is where the email marketing magic really happens. It’s designed to connect your sales and marketing teams, giving everyone a clear view of customer interactions. It offers some pretty detailed reporting and analytics, which is super helpful for understanding campaign performance. Plus, the automation tools are quite advanced. You can build out complex workflows, and it even has a lead scoring feature that helps you figure out which potential customers are most interested based on what they do on your website. It integrates smoothly with the rest of the Salesforce ecosystem, which is a big plus if you're already using their CRM.

Key Features for Agencies

• Advanced Automation: Build intricate marketing workflows to nurture leads and automate tasks.

• Detailed Analytics: Get deep insights into campaign performance and customer behavior.

• CRM Integration: Seamlessly connect marketing efforts with sales activities.

• Customization: Adapt the platform to your agency's unique processes.

• Multi-user Collaboration: Facilitates teamwork across different departments.

Pricing Considerations

Salesforce isn't the cheapest option out there. Its advanced features, especially those in the Marketing Cloud, come with a higher price tag. Plans often start around $1,250 per month. This makes it a better fit for agencies that have larger budgets and are working with clients who also have significant marketing investments. If you're just starting out or working with smaller clients, you might want to explore some of the more budget-friendly alternatives first. It’s important to make sure the investment aligns with the results you expect to see. You might want to look into Salesforce competitors if budget is a major concern.

While Salesforce offers a robust suite of tools for agencies, its complexity and cost mean it's best suited for those who need enterprise-level capabilities and have the budget to match. The ability to customize and integrate across sales and marketing functions is a significant advantage for larger operations.

7. Drip

Drip is a solid choice if your agency works a lot with B2C eCommerce businesses. It really focuses on that niche, which is pretty cool. You get advanced automation tools and ways to segment your audience that are more dynamic than what you find in some other platforms. This means you can create really targeted campaigns.

Why Drip?

I picked Drip because it’s built for B2C eCommerce. Agencies that want to run complex marketing plans will find its features, like dynamic segmentation and multi-channel automation, really useful. It’s not overly complicated to use, either, so you can get those complex campaigns out the door without too much hassle. It’s good for agencies that want to offer influencer marketing services.

Standout Features & Integrations

• Dynamic Segmentation: Lets you group customers based on specific behaviors or data for super-targeted messages.

• Multi-channel Automation: You can set up automated workflows across different channels, not just email.

• Onsite Marketing: Drip lets you create campaigns that pop up right on your clients' websites to engage visitors.

• Intuitive Email Design: Building emails is pretty straightforward.

Some of the key integrations include Shopify, Zapier, Facebook, Instagram, WooCommerce, and BigCommerce. This makes it easy to connect with the tools your clients are likely already using.

Pros and Cons

Pros

User-friendly interface

Multi-channel automation

Advanced segmentation

| Cons | | Limited for B2B clients | | Can get pricey with scale | | Less robust analytics |

Drip is a powerful email marketing platform designed specifically for B2C eCommerce brands. It excels in providing advanced marketing automation and dynamic segmentation capabilities. This makes it a great tool for agencies looking to personalize customer journeys and drive sales for their e-commerce clients. You can also submit your agency to be listed on our site.

8. Omnisend

Omnisend is a solid choice for agencies, especially those working with ecommerce clients. It really shines with its built-in features that help you manage multiple client accounts without too much fuss. The platform is pretty straightforward, making it easy to get campaigns out the door. You get tools like landing page builders, signup forms, and even push notifications, which are all handy for boosting client engagement and streamlining your agency's workflow. It's designed to scale, so as your client roster grows, Omnisend can keep up.

What many agencies like about Omnisend is how easy it is to use. The email builder is drag-and-drop, and they have a bunch of pre-designed templates you can tweak. Plus, their segmentation tools let you get really specific with who receives which message. It means you don't have to be a coding wizard to make good-looking, targeted emails. As one user put it, "Crafting beautiful emails is a breeze with their drag-and-drop editor, and the ability to segment and personalize campaigns ensures messages hit the mark." This makes it easier to deliver results for your clients.

Key Features for Agencies

• Wide range of customizable email templates: Plenty of options to get started quickly.

• Intuitive drag-and-drop email builder: Makes creating professional-looking emails simple.

• Advanced segmentation capabilities: Allows for highly targeted messaging.

• Push notifications and SMS marketing: Expands communication channels beyond email.

• Ecommerce-focused features: Integrates well with platforms like Shopify and WooCommerce.

• Automation workflows: Helps automate repetitive tasks for efficiency.

Integrations

Omnisend plays nicely with over 130 other tools, and they also have APIs if you need something custom. This means you can connect it to most of the software your agency already uses. They have an app market where you can find specific integrations, and they also offer resources for migrating from other platforms like Mailchimp or Klaviyo, which can be a big help when onboarding new clients. If you're looking for agencies specializing in SMS marketing, Omnisend is a strong contender.

Pricing

Omnisend offers a free plan to get started, which is great for testing the waters or for smaller clients. Paid plans scale up based on your contact list size and the features you need. For agencies managing multiple clients, it's worth looking at their higher-tier plans to see if the included features and contact limits make sense for your business model. They also have a partner program that might offer additional benefits for agencies.

Omnisend's strength lies in its ecommerce focus and user-friendly interface, making it a practical tool for agencies aiming to improve client campaigns without a steep learning curve. Its automation and segmentation features are particularly beneficial for driving measurable results.

9. MailerLite

MailerLite is a solid choice if you're looking for a user-friendly email marketing platform that doesn't break the bank. It really shines when it comes to ease of use and customer support, which is a big deal when you're trying to get campaigns out the door without a hitch. The drag-and-drop editor is pretty straightforward, meaning you don't need to be a coding wizard to make emails that look good. It's great for small to medium-sized agencies that want to focus on their marketing rather than wrestling with complicated software.

MailerLite also bundles in some handy extras like a website and blog builder, plus tools for collecting leads through signup forms and landing pages. You can even set up a basic online store, which helps connect your sales efforts with your email outreach. It's not trying to be everything to everyone, but for what it does, it does it well.

Key Features and Benefits

• Intuitive Drag-and-Drop Editor: Build professional-looking emails without any coding knowledge.

• Lead Generation Tools: Includes landing page builders and signup forms to grow your subscriber list.

• Website and Blog Builder: Create a simple online presence alongside your email marketing.

• E-commerce Integration: Basic tools to connect your online store with your email campaigns.

• Automation Capabilities: Set up automated email sequences to engage your audience.

Pricing

Might be a good fit for agencies looking for affordable email marketing solutions. MailerLite offers a free plan for up to 1,000 subscribers, which is a nice way to start. Paid plans begin at a competitive rate, making it accessible for many businesses.

Pros and Cons

• Pros:Very easy to use interface.Affordable pricing structure.Good customer support resources.

• Cons:May lack some of the advanced features found in more complex platforms.Automation options are simpler compared to some competitors.

MailerLite strikes a good balance between functionality and simplicity. It’s a platform that allows agencies to execute their email marketing strategies effectively without getting bogged down in technicalities. If your agency needs a reliable tool for straightforward email campaigns and audience growth, it's definitely worth considering. You can find marketing agencies that specialize in using tools like MailerLite to boost client results.

10. Keap

Keap, formerly known as Infusionsoft, is a solid choice for smaller agencies looking to automate a lot of their day-to-day tasks. It really brings together marketing and sales with its built-in CRM. If your agency is just starting to get into email marketing software, Keap could be a good place to begin. It’s designed to help small businesses and agencies grow by taking care of repetitive jobs. Think lead generation, product trials, and follow-ups – Keap can handle a lot of that automatically. The CRM part is pretty handy too, helping your sales and marketing teams keep tabs on potential and current customers without too much fuss.

Keap’s layout is pretty easy to get around, even for smaller operations. It breaks things down into different areas. The ‘Organize’ section helps with automating tasks and tracking customer interactions. ‘Market’ has your marketing tools, like getting leads and sending emails or texts. ‘Sell’ is all about sales features, and ‘Grow’ helps you keep an eye on how your business is expanding. It’s a pretty complete package for managing your client relationships and campaigns.

Key Features and Benefits

• All-in-One CRM and Marketing: Combines sales and marketing tools into one platform.

• Automation Workflows: Automates repetitive tasks like lead nurturing and follow-ups.

• Sales Pipelines: Helps manage your sales process visually.

• Customer Service Tools: Includes live chat and email support options.

• Reporting and Analytics: Provides detailed insights into campaign performance.

Pricing Structure

Keap’s pricing can be a bit higher, especially as your contact list grows. They offer different tiers based on the number of contacts you have:

Contacts	Monthly Price
1,500	$299/month
6,500	$449/month
11,500	$539/month

Pros and Cons

• Pros:Multi-account management capabilities.Advanced automation options.Integrates sales and marketing functions effectively.

• Cons:Can become expensive for agencies with large contact lists.

Keap is particularly useful for agencies that want to streamline their operations and get a better handle on both sales and marketing efforts without needing separate tools for each. It’s a good option if you’re looking for a unified system to manage your client interactions and campaigns, especially if you’re focused on growth. Finding the right [PPC marketing agencies] for your needs is important, and Keap can help manage the leads generated from those campaigns.

Wrapping Up Your Email Marketing Strategy

So, you've looked at a bunch of email marketing tools. Picking the right one really comes down to what your agency needs and what your clients are looking for. Don't just go with the most popular name; think about what features will actually help you do your job better and get better results for the people you work with. Whether it's super-smart automation, easy client management, or just getting emails delivered reliably, there's a platform out there that fits. Take your time, compare your options, and choose a tool that helps you work smarter, not harder, and ultimately makes your clients happy.

Frequently Asked Questions

What exactly is email marketing software for agencies?

Think of email marketing software as a special toolbox for agencies. It helps you send out emails to many people at once, but in a smart way. You can create cool-looking emails, send them to the right groups of people, and see how well they do. It's all about making your clients' messages reach the right eyes and ears.

How does this software help my clients' campaigns perform better?

Using this software helps your clients get their message out there better. You can make emails that feel personal to each person, like sending a birthday greeting or a special offer based on what they like. This makes people more likely to pay attention and respond, which is great for your client's business.

What are 'automation features' and why are they useful?

Imagine sending the same email over and over to different groups. This software can do that automatically! If someone clicks a link in an email, it can send them another email based on that action. This saves you tons of time and makes sure your clients' customers get the right information at the right moment.

Can I see how well my email campaigns are doing with this software?

Yes, most of these tools give you reports that show how your emails did. You can see who opened them, who clicked on links, and who didn't. This helps you understand what worked well and what could be improved for next time, so you can make even better campaigns.

How do I pick the best email marketing software for my agency?

It really depends on what your agency needs most. Some tools are super easy to use for beginners, while others have lots of advanced features for complex tasks. Think about how many clients you have, how much you want to spend, and what specific things you want the software to do for you.

Can I manage multiple clients' email campaigns using this software?

Some software lets you manage many different clients all from one place. This is super handy because you can keep track of each client's campaigns separately. It's like having different folders for each client's work, making it organized and efficient.