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lockard & wechsler

Industries:

Education, Nonprofits, and Public Sector

Locations:

New York

Services:

Direct Marketing

busy office

About Us

50 - 100 Staff

Free consultation; pricing shared after discovery call

lockard & wechsler - WHO WE ARE - With over 30 years of expertise, Direct (LWD) is an independent marketing agency with a core focus on total video performance. LWD s team of 100 planning, buying and analytic professionals oversee $500MM annual media billings from clients over a wide range of industries including home services, healthcare, e-commerce, travel, and retail. Powered by strategic tools and customized proprietary attribution technology, LWD delivers real performance impact and maximizes media responsiveness & efficiency across the more than 200 concurrent advertising campaigns they manage in the market. LWD is committed to providing expert data analysis and invests over $2 million/year on syndicated research and related system development. LWD's clients benefit from: - SmartMatch 360 : A proprietary attribution system that measures campaign impact across Total Video for all KPIs. - Frequent Reporting: Weekly or daily reports to offer deeper insights and quicker action, as opposed to the industry standard of providing updates monthly. - Targeted Rate Efficiency: Long-standing relationships and strong negotiation skills ensure the best value for optimal impressions. - Comprehensive Strategy: Creation of a Total Video strategy, instead of a singular channel focus. - Dedicated Team: Executives actively engage in analyzing performance and provide top-tier attention. As the most experienced performance marketing agency, LWD brings an unparalleled level of marketplace knowledge, complete transparency on campaign metrics, and significant savings (delivering ~40-60% lower CPMs allowing budgets to stretch further). Whether it s linear, connected TV/OTT, online video or display advertising, LWD s omni-channel capabilities are strengthened not only by a strong dedication to research and reporting, but also to long-term partnerships with vendors and decades of negotiation clout.

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